UX/UI Design: plan, design, and deliver

While often used interchangeably in web and app design, User Experience and User Interface are two distinct concepts. They're frequently combined into the term UX/UI design, but upon closer examination, they possess different skill sets and priorities. Despite this, they work in harmony to achieve the ultimate goal of success. However, finding clear and concise descriptions of each can be challenging, as they are often obscured by technical jargon.

What is UX?

User Experience is how a person feels when interfacing with a system. This includes a website, web application, desktop software, and basically any form of human/device interaction.

UX is important because it tries to fulfill the user's needs. It aims to provide positive experiences that keep users loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

What is UI?

UI stands for User Interface, which is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with.

This includes screen layout, transitions, interface animations, and every single micro-interaction. Any sort of visual element, interaction, or animation must be designed.

Research

Creating good products is impossible if we do not know the users for whom we are making them. Through a human-centered design methodology, we analyze and study our users, their behavior, and their needs, which allows us to collect information that will support our design choices.

• Competitor Analysis
• User research
• User Interview
• Persona Creation
• Usability Tests
• Product Flow